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HOPE LABOR DAY CLASSIC
Integrated Marketing Campaign
Creative Direction · Campaign Design · Digital · Experiential
THE PROJECT.
Jackson State University and other HBCUs play a vital role in helping families and communities move forward by educating future leaders, creating jobs, supporting local economies, and strengthening communities. That shared commitment is why HOPE partners with HBCUs. HOPE supports campus growth, offers HBCU internships, and has invested more than $114 million in HBCUs across the Deep South.
This shared vision is why HOPE and Jackson State University work together. Jackson State University is a key economic and cultural leader in the Capital City, helping to build the workforce, advance research, and encourage civic leadership. HOPE and Jackson State share a belief that stronger institutions help build stronger communities.
Client
Hope Credit Union
My Role
Creative Direction
Art Direction
Graphic Design
Disciplines
Branding / Campaign / Digital
Social Media / Print / Experiencal / Video
Year
2026
THE CHALLENGE.
Jackson State University and other HBCUs play a vital role in helping families and communities move forward by educating future leaders, creating jobs, supporting local economies, and strengthening communities. That shared commitment is why HOPE partners with HBCUs. HOPE supports campus growth, offers HBCU internships, and has invested more than $114 million in HBCUs across the Deep South.
THE IDEA.
Join Hope Credit Union’s football team on the field. You run the ball (pursue your financial goal), and a powerful team is there with you knocking out debt, denials, payday lenders, etc. The HOPE team guides you to the end zone as you score a touchdown (make your financial goal a reality).
You will have the confidence that a financial institution like HOPE is always with you.
THE CAMPAIGN.
BRANDING
DIGITAL
EXPERIENTIAL
VIDEO
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